"We recently made the decision to be more involved and work with Naked Lime specialist to develop a more proactive marketing strategy, we saw some of the best results we've seen in years."
Not only do we make new car sales, but we get used car inventory as well. It's two sales, not one.
I kept giving Naked Lime more because I'm able to trust them with more.
Naked Lime has been a champ!
This year Naked Lime has helped us bring in 2,279 customers with email campaigns, which is 26% of our total ROs for the year.
We’ve got the big three covered - increases in gross, repair orders, and profit.
We generated 4,000 Facebook fans in less than 2 months and created awareness for our dealership.
We recently made the decision to be more involved and work with Naked Lime specialist to develop a more proactive marketing strategy, we saw some of the best results we've seen in years.
We went from being in one of the bottom percentile for retention a year ago, to being at such a significantly high retention level that we've moved up to a different class in the rating system.
With XtreamService, we can reach our customers and keep them in the buying cycle every 36 months. We average $2,600 per copy and our leads keep going up and up.
The number one source of lost opportunity we have is our own customers. XtreamService goes a long way toward eliminating that. Business has increased 10% - probably more in Service – and gross profit has increased by $1000 per car.
We are closing up to 80% and we average $550 more per car on XtreamService deals.
We have seen 300% more online reviews, a 100% increase in visits to our websites, and over a 500% increase in leads coming from our paid advertising. Our internet department is now producing 80% of our sales.
GM SFE Reputation Management has helped us focus on providing excellent customer service. We know that customers share their experiences digitally, whether they tell us or not. We are confident that with this program, if we do stumble and disappoint a customer, we will know and have a chance to respond.
From May to July, we generated over $93,000 from service promotions, had 114 service customers come in that hadn’t been here in over a year, and saw 44 first time customers.
It's unbelievable how well Naked Lime Targeted Marketing works! Over the last year, 1,327 customers came in for service, representing an additional $150,000 of gross profit for our service drive!
Targeted Marketing helps me control my advertising spending. I don’t need a large budget because it keeps customers coming in. We’ve brought in $73,720.82 in gross profit over the last year from customers who haven’t been in for service for more than a year. Targeted Marketing continues to show me results month after month.
You just can’t get this level of consistency, efficiency and these types of results when you piecemeal companies together. The marketing we are doing now is based on fact and not gut instinct.
Our site visits went from 1,723 visits to 2,606 visits per month – a growth of 51.25%! The number of pages being viewed during each visit went up as well, from 15,479 per visit to over 19,481 per visit, so we know our customers are looking at more of our website than they used to.
In the past 3 months alone, we’ve sold 88 vehicles and averaged $39,400 in service lift directly correlated to Naked Lime Targeted Marketing. There is no doubt that this program works!
Over the past 5 months we’ve averaged $28,949 in Service lift and sold 28 vehicles directly correlated to our campaigns. I highly recommend Naked Lime Marketing to anyone who wants to increase revenue and allow dealership personnel to do what they do best… sell and service vehicles!
We saw a 10% increase in website traffic in our first month after adding SEO. Having a dedicated representative assigned to our store keeps the focus on our dealership and that means more leads and more new customers
We saw a $36,130 increase in gross service profit from our first campaign. Plus the support I receive is the best that I have ever received from any direct mail company.
With Targeted Marketing we saw an increase of more than $37,000 in service revenue between our 2 stores in just one month. Plus, the SEO and Social service has increased unique visitors by 1,500 a month, that’s almost a 17% increase!
In a recent month, our email campaigns attained a $36 return for every $1 invested, and our service marketing initiatives are achieving a 60% customer return rate.
In the first month, we had four direct sales and more than 100 repair orders from customers who had never done business with us before. That means our first campaign generated more than $20,000 in gross profits.