KETTERING, Ohio - March 7, 2017 - Two automotive digital marketing experts from Naked Lime Marketing are set to present at the 22nd Digital Dealer Conference, April 11-13, at the Tampa Convention Center in Tampa, Florida.
- Ryan Zwerneman will present "Grow Profits by Shrinking Per-Vehicle Ad Costs," April 12 at 2:30 p.m. in Room 23. Zwerneman, a field marketing consultant for Naked Lime, will discuss the need for efficient dealership marketing strategies, such as zip code-specific targeted marketing to minimize per-vehicle ad costs and raise profits.
- Larry Bruce will present "Why Your Marketing Still Sucks - Move Beyond Talking at Your Customers to Talking to Them with Marketing Automation,"April 12 at 9 a.m. in Room 15. Bruce, vice president at Naked Lime, will discuss the two-way nature of marketing communication and the need for customized messages that speak directly to customers as individuals.
Naked Lime also will host a booth at the conference. Stop by
booth 516 to learn more about Naked Lime's suite of marketing,
advertising, and web services for automotive retailers.
To register for the Digital Dealer conference, go to http://info.nakedlime.com/digital_dealer/.
About Ryan Zwerneman
Ryan Zwerneman works as a field marketing consultant for Naked Lime Marketing. Zwerneman has worked in various facets within the automotive marketing community during his five years in the industry. He strategically collaborates on marketing and advertising services designed to assist in franchise dealer market share acquisition, and he consults with dealerships on their overall marketing process.
About Larry Bruce
Larry Bruce, vice president at Naked Lime Marketing, is a 30-year veteran of retail automotive and digital marketing. Prior to joining Naked Lime, Bruce was founder and CEO of OnlineDrive, and also founded several other digital marketing companies. His retail automotive experience includes having held different leadership positions at Houston-area dealerships.
About Naked Lime Marketing
Naked Lime's Naked Truth: Deliver fresh and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. (nakedlime.com)