Naked Lime will also host a booth to help automotive retailers learn more about the company’s suite of marketing, advertising, and web services
KETTERING, Ohio - November 8, 2017 - Ross McArthur, regional sales director for Naked Lime Marketing, is set to present at the 2017 Fixed Ops Magazine Conference & Expo, November 13-15, at the South Point hotel in Las Vegas.
The Fixed Ops Magazine Conference & Expo focuses on automotive dealership fixed operations, with the stated goal of helping dealers boost profitability, improve efficiency, and raise customer retention.
McArthur will present "Change Your Marketing Game: Best Practices for Fixed Ops Facebook Advertising" at the General Session on Tuesday, November 14 at 9 a.m. His educational presentation will focus on how dealers can confidently navigate the social media advertising landscape and maximize return on investment.
"I want to help dealers recognize that a paid Facebook strategy can help them achieve their end goals - whether that's retaining customers, selling more service and vehicles, or all of the above," said McArthur.
There are numerous types of paid ads, targeting methods, and strategies available to dealers on social media, with McArthur's presentation focusing heavily on the targeting capabilities and ad type variety offered on Facebook.
"The truth is, channels like Facebook are pushing forward rapidly every year, and I would argue there is no better way to target the exact customer you want to get your message in front of. However, very few dealers are using it to its full potential," said McArthur.
"It really is indispensable to a dealer's marketing mix now," he added.
Naked Lime also will host a booth at the conference. Stop by booth 108 to learn more about Naked Lime's suite of marketing, advertising, and web services for automotive retailers.
For more information, click here.
About Ross McArthur
As a Sales Director of the Southeast region at Naked Lime Marketing, Ross McArthur develops customized strategies to help dealerships capture and retain today's ever-changing Parts and Service consumer. He has been a speaker and panelist at over 100 industry events, including the Fixed Ops Conference & Expo, the SEMA Show, and ITEC North America.
About Naked Lime Marketing
Naked Lime Marketing takes an all-in-one approach to delivering a full suite of marketing, advertising, and web services for automotive retailers. We offer strategies developed for the individual needs of dealers and focused on their long-term success. http://www.nakedlime.com | http://facebook.com/nkdlime | http://twitter.com/nkdlime