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Automotive website solutions from Naked Lime give dealers full control over the online customer experience with:

  • Responsive, customer-centric websites designed especially for dealers and personalized for your dealership.
  • Expertly managed SEO services to keep you on top of online search trends and in front of new customers.
  • A full suite of tools and applications that make your website a powerful automotive retail engine.

Aptus Websites

74% of your dealership's potential customers will switch to a competitor’s site if it offers a better user experience.

Reach online shoppers with your best message, specifically created for their devices.
  • Provide a personalized experience for each visitor based on their device and browser type, their previously viewed pages, and campaigns they've received through other Naked Lime marketing channels with the Automated Marketing Toolbar.
  • Manage all of your website's integrated digital assets from a single location within the Aptus web platform.
  • Make it easy for your customers shopping from the desktop site to quickly send a specific car listing directly to their mobile device with the click of a button.
  • Give shoppers the full retail experience by recommending similar vehicles, so they have options to choose from, even if they think the "perfect" one is not in stock.


Increase dealership visibility with on-site and off-site search engine optimization.

  • Unique, keyword-targeted website content pushes your site to the top of organic search results.
  • Meta title, description, and keyword management and revisions accurately describe your site contents to readers and search engines.
  • Site navigation management and sitemap customization for faster, easier indexing.
  • Fully-managed dealership blog and posts on national automotive blogs keep your fresh content in front of customers and search engines.
Need to see the impact? Read the case study.

Website Extras

Is your dealership's digital presence designed to attract visitors to your website, turn visitors into leads, and convert leads into sales?

Make your site a powerful sales and marketing tool with our full line of automotive web solutions:

  • Value Scout - Keep more of the buying process in your hands with a multi-book digital trade-in tool embedded directly on your site.
  • ShowroomMagnet - A visitor isn't a lead until they provide contact information. Use targeted promotions and strategic incentives to drive more traffic from your site to your showroom.
  • We tried it out ourselves! Read the case study.
  • Quick Connect - 40% of automotive leads are never contacted by the dealership. Ensure every lead is followed with a virtual BDC that notifies your sales team of every lead submitted and contacts shoppers instantly while they are still on your site, ready to buy.
  • Click.Chat.Buy. - Instantly talk to shoppers on your site to increase lead conversions, stay connected to more buyers, and keep visitors on your site longer.
  • Parts and Accessories Portal - Expand your dealership market and increase your revenue by selling auto parts and accessories online. It's easy for you and your customers with shopping cart technology, advanced search criteria, and personalized customer accounts.
  • Vehicle Video Showcase - Capture more leads and let shoppers test drive your vehicles from the convenience of their home.