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Targeted Marketing

Gain an unfair advantage and recapture lost dealership customers with data-driven email and direct mail marketing. Engage customers and encourage loyalty with newsletters that provide more actionable behavioral data.
Sales Direct Mail
Service Direct Mail
Service Direct Mail
Sales Direct Mail

Targeted Marketing is a full-service solution, powered by the industry's best intelligent marketing database. 


And better yet, your Marketing Analyst does all the heavy lifting for you!

  • Builds customer touch-points branded to your dealership.
  • Advises you on successful marketing campaigns.
  • Designs emails that will get delivered to your customer's inbox.
  • Sends relevant and targeted messages to your customers.
  • Reports results to you monthly.
Intelligent Marketing Database
  • Turn your DMS database into a superior marketing engine with verified and appended household data from numerous sources, including Polk, USPS, VIN Title Transfer, and your OEM.
  • Segment and household your data to help ensure you're sending the right message, at the right time, to the right person, via the right channel… every time.
Customer Communications
  • Sales and service follow-up and campaigns.
  • Direct mail, email, and phone calls.
  • Monthly prospect and customer eNewsletters, powered by IMN.

How Targeted Marketing Works:


Naked Lime customers see on average:

  • Average valid email addresses appended = 6127
    • Increase in valid email addresses as a percentage of the DMS = 163%
  • Average interactions per month = 14,736
  • Average confirmed sales matches per month = 9
  • Average sales gross profit per month = $15,202
  • Average service matches per month = 202
  • Average dealer adjusted service gross profit per month* = $32,222

*Directly attributed to NLM