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Meet the Experts

We are proud to have the industry's best at Naked Lime.

Steve Henning


Steve began work as an accountant prior to joining the automotive industry, of which he is now a 22-year veteran. Armed with a significant track record in the DMS and B2B world, Steve currently specializes in B2C marketing on behalf of dealerships. Steve is an industry specialist with experience in multi-channel marketing, including eNewsletters, email marketing, websites and digital/traditional marketing strategies. 

Fun Facts
  • Has climbed four 14,000+ foot mountains.
  • Met his wife while they were both in middle school.
  • Attended and worked the NADA show for 22 straight years.